One island includes a social area for 900 IBM residents and company alumni to swap ideas. The firms have also experimented with an interactive home theatre, where residents can recreate their living rooms and choose the best TV to fit. Together they have opened a virtual shop where potential real-world customers can view products. Last month IBM built 12 new islands in SL, where clients and the public can visit special projects, including a partnership with the US electronic retailer Circuit City. The computer giant is one of a growing group of businesses to cash in on SL, where virtual dollars can be exchanged for the real thing (see Dollars, Linden). "Newbie" residents being griefed or struggling with prims and Linden Dollars can visit Help Island at any time, where established residents volunteer as mentors and answer questions. The regularly abusive are sent to prison, where they sit in a cornfield and are made to watch 1950s public service announcements. One recent example involved the sudden appearance of giant pink virtual penises - or "griefing genitalia", as they became known - which began hovering over several locations in SL. Residents who bother or harass other people are called griefers and in doing so they violate SL "community standards".
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